Media entrepreneurship: a consensual definition

Main Article Content

Datis Khajeheian

Abstract

Media Entrepreneurship has been an ambiguous, unclear and controversial concept and despite of
growing academic efforts in the last decade, it is still a poorly defined subject. This paper is an effort
to fill this gap by providing a comprehensive definition of media entrepreneurship. Firstly, a literature
review conducted and entrepreneurship, media, opportunity and innovation as building blocks of media
entrepreneurship explained. Then by using of a mixed of bibliographic method and a Delphi method with
multi-stage analysis process, a consensual definition of media entrepreneurship proposed. This definition
integrates some key features of the emerging media environment such as distinction of content and
platform, value delivery, opportunity development, non-monetary benefit, etc. It is expected that the
findings of this research clear the ground for further researches in the field of media entrepreneurship.

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How to Cite
KHAJEHEIAN, Datis. Media entrepreneurship: a consensual definition. AD-minister, [S.l.], n. 30, p. 91-113, feb. 2017. ISSN 2256-4322. Available at: <http://publicaciones.eafit.edu.co/index.php/administer/article/view/4615>. Date accessed: 19 nov. 2017. doi: https://doi.org/10.17230/ad-minister.30.5.
Keywords
Media Entrepreneurship; Media Management; Venture Creation; Media Firm; Delphi Method; Consensual Definition; Consensus.
Section
Research Articles

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