Management of intangible assets of relational capital in Higher Education Institutions

Main Article Content

Natalia Marulanda Grisales
Claudia Lorena Rincón Grajales
Javier Echeverry Correa


Intellectual capital, relational capital, reputation, strategic management, teaching profile


Knowledge Management (CG) in Higher Education Institutions (HEI) can be analyzed through the identification of intangible assets. These assets are able to generate competitive advantage. One of these assets is Relational Capital (RC). RC involves interaction with different stakeholders, knowledge acquisition and knowledge transfer. The aim of this study is to characterize the interaction between relational capital categories in HEI.  A case study methodology was used. Linear bivariate Pearson correlation and the proportion of shared variability were used.  Among the main results, it was identified that strategic management was one of the main drivers that allow HEI to generate relevant characteristics.  Strategic management also increases the level of institutional identity of the teachers linked to research groups. Likewise, quality teaching profile facilitates the establishment of trust relationships and the satisfaction of the requirements of different institutional stakeholders.


Download data is not yet available.
Abstract 522 | PDF (Español) Downloads 0


Álvarez, I. (2004). Planificación y desarrollo de proyectos sociales y educativos. México, D.F., MX: Editorial Limusa.

Álvarez-Rojo, V., Asensio-Muñoz, I., Clares, J., Del-Frago, R., García-Lupión, B., García-Nieto, N., … Salmerón, P. (2009). Perfiles docentes para el Espacio Europeo de Educación Superior (EEES) en el ámbito universitario español. RELIEVE. Revista Electrónica de Investigación y Evaluación Educativa, 15(1). Recuperado de:

Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120.

Bose, R. (2004). Knowledge Management Metrics. Industrial Management & Data Systems, 104(6), 457-468.

Bradford, H., Guzmán, A. & Trujillo, M.-A. (2017). Determinants of Successful Internationalisation Processes in Business Schools. Journal of Higher Education Policy and Management, 39(4), 435-452.

Browning, L., Thompson, K. & Dawson, D. (2017). From Early Career Researcher to Research Leader: Survival of the Fittest? Journal of Higher Education Policy and Management, 39(4), 361-377.

Bueno, E., Murcia, C., Longo, M., Merino, C., del Real, H., Fernández, P., & Salmador, M. (2011). Modelo Intellectus: Medición y Gestión del Capital Intelectual. Madrid, España: IADE.Calabrese, A., Costa, R. & Menichini, T. (2013). Using Fuzzy AHP to manage Intellectual Capital Assets: An Application to the ICT Service Industry. Expert Systems with Applications, 40(9), 3747-3755.

Cantú, F. J. & Ceballos, H. G. (2010). A Multiagent Knowledge and Information Network Approach For Managing Research Assets. Expert Systems with Applications, 37(7), 5272-5284.

Cantwell, B. (2015). Laboratory Management, Academic Production and the Building Blocks of Academic Capitalism. Higher Education, 70(3), 487-502.

Centro de Investigación sobre la Sociedad de Conocimiento (2003). Modelo Intellectus: medición y gestión del capital intelectual. Madrid: Universidad Autónoma de Madrid.

Collins, F. L. & Park, G.-S. (2016). Ranking and the Multiplication of Reputation: Reflections from the Frontier of Globalizing Higher Education. Higher Education, 72(1), 115-129.

Cricelli, L., Greco, M., Grimaldi, M. & Dueñas, L. P. L. (2018). Intellectual Capital and University Performance in Emerging Countries: Evidence from Colombian Public Universities. Journal of Intellectual Capital, 19(1), 71-95.

Darvish, H., Mohammadi, M. & Afsharpour, P. (2012). Studying the Knowledge Management - Effect of Promoting the Four Balanced Scorecard Perspectives: a Case Study at SAIPA Automobile Manufacturing. Economic Insights - Trends & Challenges, 64(1), 9-23.

Di Berardino, D. & Corsi, C. (2018). A Quality Evaluation Approach to Disclosing Third Mission Activities and Intellectual Capital in Italian Universities. Journal of Intellectual Capital, 19(1), 178-201.

Dias, R. V. & Casas, J. (2017). Knowledge Management and Intellectual Capital in Networks of Small and Medium-Sized Enterprises. Journal of Intellectual Capital, 18(3), 667-692.

Etzkowitz, H. (2002). The Triple Helix of University-Industry-Government. Implications for Policy and Evaluation. Science Policy Institute. Recuperado de:

Etzkowitz, H. & Leydesdorff, L. (2000). The Dynamics of Innovation: From National Systems and “Mode 2” to a Triple Helix of University-Industry-Government Relations. Research Policy, 29(2), 109-123.

Feng, H.-I., Chen, C.-S., Wang, C.-H. & Chiang, H.-C. (2012). The Role of Intellectual Capital and University Technology Transfer Offices in University-based Technology Transfer. The Service Industries Journal, 32(6), 899-917.

Galán-Muros, V., Van der Sijde, P., Groenewegen, P. & Baaken, T. (2017). Nurture over Nature: How do European Universities Support their Collaboration with Business? The Journal of Technology Transfer, 42(1), 184-205.

George, D. & Mallery, P. (2003). SPSS for Windows Step by Step: A Simple Guide and Reference, 11.0 Update. Allyn and Bacon.

Geryk, M. (2017). Universities of the Future: Universities in Transition Under the Influence of Stakeholders’ Changing Requirements. En J. Ilari, K. Tibor & B. Nazir (Eds.), Advances in Human Factors, Business Management and Leadership (pp. 116-124). Estados Unidos: Springer.

Geschwind, L. (2018). Legitimizing Change in Higher Education: Exploring the Rationales Behind Major Organizational Restructuring. Higher Education Policy.

Ghonji, M., Khoshnodifar, Z., Hosseini, S. M. & Mazloumzadeh, S. M. (2015). Analysis of the Some Effective Teaching Quality Factors within Faculty Members of Agricultural and Natural Resources Colleges in Tehran University. Journal of the Saudi Society of Agricultural Sciences, 14(2), 109-115.

Gómez, L., Moreno, G., Becerra, M. & Londoño, E. (2016). El docente como gestor del capital relacional: una revisión. Revista Espacios, 37(33), 17.

Grant, R. M. (1991). The Resource-based Theory of Competitive Advantage: Implications for Strategy Formulation. California Managmente Review, 33(3), 114-135.

Habersam, M., Piber, M. & Skoog, M. (2018). Ten Years of Using Knowledge Balance Sheets in Austrian Public Universities: A Retrospective and Prospective View. Journal of Intellectual Capital, 19(1), 34-52.

Hsieh, Y.-C., Weng, J. & Lin, T. (2017). How Social Enterprises Manage Their Organizational Identification: A Theoretical Framework of Identity Management Approach through Attraction, Selection and Socialization. The International Journal of Human Resource Management, 0(0), 1-25.

Kale, P., Singh, H. & Perlmutter, H. (2000). Learning and Protection of Proprietary Assets in Strategic Alliances: Building Relational Capital. Strategic Management Journal, 21(3), 217-237.<217::AID-SMJ95>3.0.CO;2-Y

Kaleka, A. (2012). Studying Resource and Capability Effects on Export Venture Performance. Journal of World Business, 47(1), 93-105.

Kettunen, J. (2015). Stakeholder Relationships in Higher Education. Tertiary Education and Management, 21(1), 56-65.

Kumar, D. (2016). Enterprise Growth Strategy: Vision, Planning and Execution. Nueva York: Routledge.

Lee, S.-H. (2010). Using Fuzzy AHP to Develop Intellectual Capital Evaluation Model for Assessing Their Performance Contribution in a University. Expert Systems with Applications, 37(7), 4941-4947.

Leitner, K., Elena Perez, S., Fazlagic, J., Kalemis, K., Martinaitis, Ž., Secundo, G., … Zaksa, K. (2014). A Strategic Approach for Intellectual Capital Management in European Universities. Executive Agency for Higher Education, Research, Development and Innovation Funding, Bucharest. Recuperado de:,-178,848

Liefner, I. (2003). Funding, Resource Allocation, and Performance in Higher Education Systems. Higher Education, 46(4), 469-489.

López, J. de J. & Vargas, J. (2010). Ambigüedad organizacional en la planeación estratégica: el caso de la Universidad Autónoma de Sinaloa. Revista de Administração da Unimep, 8(1), 169-199.

Lopez, S. & Rhoades, G. (2016). Country Competitiveness Relationship with Higher Education Indicators. Journal of Technology, Management & Innovation, 11(4), 47-55.

Lu, W.-M. (2012). Intellectual Capital and University Performance in Taiwan. Economic Modelling, 29(4), 1081-1089.

Machorro, F., Mercado, P., Cernas, D. A. & Romero, M. V. (2016). Influencia del capital relacional en el desempeño organizacional de las instituciones de educación superior tecnológica. Revista Innovar, 26(60), 35-50.

Maduro, S., Fernandes, P. O. & Alves, A. (2018). Management Design as a Strategic Lever to Add Value to Corporate Reputation Competitiveness in Higher Education Institutions. Competitiveness Review, 28(1), 75-97.

Marić, I. (2013). Stakeholder Analisys of Higher Education Institutions. Interdisciplinary Description of Complex Systems. Indecs, 11(2), 217-226.

Marino, K. E. (1996). Developing Consensus on Firm Competencies and Capabilities. The Academy of Management Executive (1993-2005), 10(3), 40-51.

Mehralian, G., Rasekh, H. R., Akhavan, P. & Ghatari, A. R. (2013). Prioritization of Intellectual Capital Indicators in Knowledge-based Industries: Evidence from Pharmaceutical Industry. International Journal of Information Management, 33(1), 209-216.

Mikhaylov, A. S. & Mikhaylova, A. A. (2018). University Rankings in the Quality Assessment of Higher Education Institutions. Quality - Access to Success, 19(163), 111-117.

Miranda, G. J., Nova, S. P. de C. C. & Cornacchione, E. B. (2013). To Sir with Love: the Relations between Teacher Qualification and Student Performance in Accounting. Review of Business Management, 15(48), 462-480.

Mouritsen, J., Larsen, H. T. & Bukh, P. N. D. (2001). Intellectual Capital and the ‘Capable Firm’: Narrating, Visualising and Numbering for Managing Knowledge. Accounting, Organizations and Society, 26(7), 735-762.

Nguyen, H. T. L. & Gramberg, B. V. (2017). University Strategic Research Planning: A Key to Reforming University Research in Vietnam? Studies in Higher Education, 0(0), 1-18.

Niemczyk, E. (2018). Rethinking Research Education in Globalised Times: Perspectives of European post-Doctoral Fellows. Sodobna Pedagogika/Journal of Contemporary Educational Studies, 69(2), 144-159.

Núñez, Y. & Rodríguez, C. (2015). Gestión de recursos intangibles en Instituciones de Educación Superior. Revista de Administração de Empresas, 55(1), 65-77.

Ojeda, M. M. (2013). La planificación estratégica en las instituciones de educación superior mexicanas: De la retórica a la práctica. CPU-e, Revista de Investigación Educativa, (16), 119-129.

O’Loughlin, D., MacPhail, A. & Msetfi, R. (2013). The Rhetoric and Reality of Research Reputation: ‘fur Coat and no Knickers’. Studies in Higher Education, 40(5), 806-820.

Penrose, E. (1959). Theory of the Growth of the Firm. Nueva York: Oxford University Press. Recuperado de:

Petty, R. & Guthrie, J. (2000). Intellectual Capital Literature Review: Measurement, Reporting and Management. Journal of Intellectual Capital, 1(2), 155-176.

Plewa, C., Ho, J., Conduit, J. & Karpen, I. O. (2016). Reputation in Higher Education: A Fuzzy Set Analysis of Resource Configurations. Journal of Business Research, 69(8), 3087-3095.

Ponce, I. & Güemes, D. (2016). Identification of Key Factors of Academia in the Process of Linking in the Triple Helix of Innovation Model in Mexico, a State of the Art Matrix. Nova Scientia, 8(16), 246-277.

Pucciarelli, F. & Kaplan, A. (2016). Competition and Strategy in Higher Education: Managing Complexity and Uncertainty. Business Horizons, 59(3), 311-320.

Ramírez, Y., Lorduy, C. & Rojas, J. A. (2007). Intellectual Capital Management in Spanish Universities. Journal of Intellectual Capital, 8(4), 732-748.

Ramírez, Y., Santos, J. F. & Tejada, Á. (2012). Demanda de información sobre capital intelectual en las universidades públicas españolas. Cuadernos de Gestión, 12(1), 83-106.

Rodríguez, F. & Segarra, P. (2016). Measuring Academic Service Performance for Competitive Advantage in Tertiary Education Institutions: The Development of the TEdPERF Scale. International Review on Public and Nonprofit Marketing, 13.

Rowley, J. (2000). Is Higher Education Ready for Knowledge Management? International Journal of Educational Management, 14(7), 325-333.

Sánchez, M. P. & Elena, S. (2006). Intellectual Capital in Universities: Improving Transparency and Internal Management. Journal of Intellectual Capital, 7(4), 529-548.

Secundo, G., Massaro, M., Dumay, J. & Bagnoli, C. (2018). Intellectual Capital Management in the Fourth Stage of IC Research: A Critical Case Study in University Settings. Journal of Intellectual Capital, 19(1), 157-177.

Seleim, A. A. S. & Khalil, O. E. M. (2011). Understanding the Knowledge Management‐Intellectual Capital Relationship: A two‐Way Analysis. Journal of Intellectual Capital, 12(4), 586-614.

Šontaitė, M. & Bakanauskas, A. (2015). Measurement Model of Corporate Reputation at Higher Education Institutions: Customers’ Perspective. Management of Organizations: Systematic Research, 0(59), 115-130.

Sriwidadi, T., Arief, M., Prabowo, H. & Muqarrabin, A. M. (2016). Sustainable Competitive Advantage in Private Higher Education Institutions in INDONESIA. International Journal of Economics and Management, 10(Special, Issue 1), 33-47.

Stergiou, K. I. & Tsikliras, A. C. (2014). Global University Reputation and Rankings: Insights from Culturomics. Ethics in Science and Environmental Politics, 13(2), 193-202.

Tian, J., Nakamori, Y. & Wierzbicki, A. P. (2009). Knowledge Management and Knowledge Creation in Academia: A Study Based on Surveys in a Japanese Research University. Journal of Knowledge Management, 13(2), 76-92.

Triadó, X., Estebanell, M., Márquez, M. D. & Del Corral, I. (2014). Identificación del perfil competencial docente en educación superior. Evidencias para la elaboración de programas de formación continua del profesorado universitario. Revista Española de Pedagogía, 72(257), 51-72.

Upadhyaya, P. & Pillai, K. R. (2016). Research Knowledge Management System in University: Faculty Intention and Potential Barriers. International Journal of Applied Business and Economic Research, 14(12), 8459-8472.

Volkwein, J. F. & Sweitzer, K. V. (2006). Institutional Prestige and Reputation among Research Universities and Liberal Arts Colleges. Research in Higher Education, 47(2), 129-148.

Wang, C.-H. (2014). How relational capital mediates the effect of corporate reputation on competitive advantage: Evidence from Taiwan high-tech industry. Technological Forecasting and Social Change, 82, 167-176.

Wernerfelt, B. (1984). A Resource-based View of the Firm. Strategic Management Journal, 5(2), 171-180.

Zepeda, G. & Herskovic, P. (2013). Profile Perception of Ideal Characteristics in Postgraduate Professor of Pediatrics. Revista chilena de pediatría, 84(2), 152-159.