Gestión de activos intangibles de capital relacional en Instituciones de Educación Superior

Main Article Content

Natalia Marulanda Grisales
Claudia Lorena Rincón Grajales https://orcid.org/0000-0003-0493-7725
Javier Echeverry Correa https://orcid.org/0000-0002-2482-734X

Keywords

Capital intelectual, capital relacional, direccionamiento estratégico, perfil docente, reputación

Resumen

La Gestión de Conocimiento (GC) en Instituciones de Educación Superior (IES), puede analizarse a partir de activos intangibles diferenciadores capaces de generar ventaja competitiva, entre los que se destaca el capital relacional (CR), el cual involucra la interacción con los diferentes stakeholders, adquisición y transferencia de conocimiento.  El interés del presente estudio es caracterizar la interacción entre las categorías del capital relacional en las IES. Se empleó una metodología de estudio de caso, a partir de la correlación lineal bivariada de Pearson y la proporción de variabilidad compartida.  Entre los principales resultados se identificó que el direccionamiento estratégico es uno de los drivers que permiten generar características diferenciadoras e incrementar el nivel de identidad institucional de los docentes vinculados a los grupos de investigación.  Asimismo, la calidad del perfil docente facilita el establecimiento de relaciones de confianza y satisfacción de los requerimientos de diversos stakeholders institucionales.

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