AZUELA FLORES, J. I.; OCHOA HERNÁNDEZ, M. L.; JIMENEZ ALMAGUER, K. P. Pay less or pay what is fair? Analyzing pricing strategies. AD-minister, [S. l.], n. 31, p. 47–58, 2017. DOI: 10.17230/ad-minister.31.3. Disponível em: https://publicaciones.eafit.edu.co/index.php/administer/article/view/3731. Acesso em: 22 jul. 2024.