TAJADDOD ALIZADEH, M.; REZA SAEIDABADI, M.; KHAJEHEIAN, D. How to compose a media mix to win an electoral campaign? proposing a framework for political marketing. AD-minister, [S. l.], n. 39, p. 163–194, 2021. DOI: 10.17230/Ad-minister.39.8. Disponível em: https://publicaciones.eafit.edu.co/index.php/administer/article/view/7179. Acesso em: 22 jul. 2024.