Baby Moreno, Jaime, and Carlos Andrés Restrepo Ayala. “Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), Using the Customer Perceived Value As a Tool for That Purpose”. AD-Minister, no. 24, May 2014, pp. 9-32, https://publicaciones.eafit.edu.co/index.php/administer/article/view/2128.