González Londoño, Yessica, Mauricio Zuluaga Carmona, and Cecilia Maya Ochoa. “Real Options Approach to Financial Valuation of Brands”. AD-Minister, no. 21 (December 4, 2012): 9–32. Accessed November 11, 2026. https://publicaciones.eafit.edu.co/index.php/administer/article/view/1725.