AD-minister 2022-06-30T16:53:09-05:00 Natalia González Salazar Open Journal Systems <p><em>AD-minister</em>&nbsp;is an interdisciplinary academic journal and we publish scientific papers resulted of empirical evidence and that contribute to understanding the management of companies in emerging economies and markets.</p> <p>&nbsp;</p> Rethinking Global Value Chains in Latin America under COVID 19: Challenges and Opportunities for Exporting Firms 2021-06-12T13:04:48-05:00 Maritza Sotomayor Miguel Cordova <p>This article examines the debate regarding regional integration and Global Value Chains (GVCs) in Latin America, and the challenges and opportunities that a deepening integration would have for exporting firms. The Latin American region had been progressively taking part in these integrated economic systems when COVID 19 hit. The pandemic has exposed weaknesses in its participation due to several factors, including its dependence on extra-regional hubs. Nevertheless, the disruption has brought back the need to consider the advantages of Latin American GVCs that could enhance the resilience and performance of regional firms. The review shows various benefits in carrying out a regional integration that is GVCs-oriented, similar to Asian and European countries. However, achieving the same level of regional GVC is not without challenges for firms, governments, and institutions. This article examines these alternatives in the context of an economic and health crisis.</p> 2022-06-20T00:00:00-05:00 Copyright (c) 2022 AD-minister The Mediating Role of Perceived Supervisor Support Between Presenteeism and Employee Performance: A Study of Sugar Manufacturing in Erzincan, Turkey 2021-05-20T07:03:16-05:00 Murat bas Mohammad Quasim Ayaz <p>There is a broad understanding that a relationship exists between leaders’ behavior and employees’ reaction, particularly in the sense of presenteeism, which ensures the good health of employees. However, we agree that much less is understood about potential mediating processes that underline the links between supervisory support, presenteeism and employees’ support. İn this study, the indicators of employee performance are linked with presenteeism, while supervisor support plays a mediating factor. We linked social learning theory, where individuals value observable behaviors. The findings of the study revealed a positive relationship between presenteeism and employee performance in Erzincan state of Turkey. The study found positive mediation of supervisory support between presenteeism and employee performance. The relationship of the research model was tested with the help of implementation of adopted questionnaires from 280 individuals who responded as potential participants. The analysis explored positive remarks of the hypothesis (accepted). The findings of the study, contributes to both the academic and non-academic arenas, leading to potential understanding as to the importance of both presenteeism and supervisory support.</p> 2022-06-29T00:00:00-05:00 Copyright (c) 2022 AD-minister Brand reputation as a fundamental element of international brand positioning for Mexican fashion brands 2020-12-15T15:34:29-05:00 Laura Berenice Munoz Alvarado Gabriela Mata- Sánchez <p>According to current business growth and brand positioning strategies, there are different ways in which companies and fashion brands manage to enter and / or position themselves in new international markets in order to achieve success. This article analyzes brand reputation as an element that influence brand positioning. The data collected from this investigation was generated through previously studied theories and scientific findings. The results obtained show that reputation, prestige and trust are multifactors that have greater relevance and weight in a brand’s positioning in an international market. For this article, the methodology will be a set of a qualitative descriptive and interpretive findings based on the objective of the research.</p> 2022-06-29T00:00:00-05:00 Copyright (c) 2022 AD-minister Systemic appropriation of social innovation in organizations from emerging markets: A proposal for the generation of shared value 2022-03-15T20:23:51-05:00 Laura Franco-Arango Catalina Álvarez-Mesa <p>More and more organizations in emerging markets have opted for corporate social innovation as a strategy to materialize their purpose and generate shared value. For this reason, the objective of this article is to propose a reference framework that allows organizations to understand and manage the elements and strategic enablers for the systemic appropriation of social innovation within, seeking to be adopted with greater capacity for action and consolidate. As a transversal and characteristic strategic element. To achieve this, a collective case study was carried out, in which, the need for organizations to have initial agreements in order to promote structural and systemic changes is evident. This provides a context to develop the mentality of social innovation in employees, while companies consolidate their capacity for social innovation, finding a balance between the formal and the emerging, the individual and the collective.</p> 2022-06-29T00:00:00-05:00 Copyright (c) 2022 AD-minister