Contribución de la orientación emprendedora a la rentabilidad de las pymes: un análisis contingente considerando la función del entorno
DOI:
https://doi.org/10.17230/ecos.2012.35.3Palabras clave:
Orientación emprendedora, hostilidad del entorno, desempeño financiero, pyme.Resumen
En este artículo se investiga el efecto de la orientación emprendedora (OE) en el desempeño financiero de la pequeña y mediana empresa (pyme), así como una propuesta de un modelo de contingencias para explorar el efecto moderador de la hostilidad del entorno sobre la relación OE-desempeño financiero. Para examinar las hipótesis propuestas se ha utilizado información de 121 pymes pertenecientes a la industria manufacturera en Cataluña, España. Los resultados confirman la influencia positiva de la OE sobre el desempeño financiero de las empresas, y de mayor importancia aun, la influencia es más positiva cuan- do existe un ajuste entre la OE y el entorno. Implicaciones para la academia y el mundo empresarial, con respecto a la OE en el contexto de la pyme, son presentadas y discutidas.
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