Seúl, ciudad de contrastes: masculinidad y capital mundial del maquillaje para hombres
DOI:
https://doi.org/10.17230/map.v2.i2.08Keywords:
Masculinidad, cultura, machismo, metrosexualidad, competitividad, éxito, contrastesAbstract
El rol del hombre en la sociedad ha cambiado en los últimos tiempos. Este cambio se evidencia en Corea del Sur, un país en el que la cultura ha sido tradicionalmente machista, pero que en la modernidad ha acogido nuevos valores y se ha convertido en un escenario de competencia, donde el más fuerte sobrevive. Allí, el éxito no sólo se mide por las cualidades y capacidades, sino también por la apariencia. Este cambio cultural ha transformado a Seúl, que es hoy la capital mundial del maquillaje masculino.Downloads
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