[1]
M. C. Serna López, “El concepto de merchandising integrado al concepto de mercadeo”, Rev. DyC. EAFIT, vol. 26, no. 78, pp. 37–47, Aug. 2012, Accessed: Nov. 11, 2026. Available: https://publicaciones.eafit.edu.co/index.php/revista-universidad-eafit/article/view/1547