The consistent social behavior in the media conglomerate: The Cases of Walt Disney Company, Time Warner, News Corporation, Viacom and Prisa Group

Abstract

Nowadays, several authors question the increasing importance and influence of media conglomerates on society, especially because of the proximity between the media and Multinational Corporations (MNC). Globalization has set the ground for the media industry to become more influential than ever,  however, as its power increases, stakeholders became more aware of the social responsibility that these companies are supposed to evidence. Corporate Social Responsibility (CSR) within the media conglomerates has not been strongly developed in order to encourage policies that regulate their role in the fields of education, environment, politics nd their own accountability. This paper presents the CSR actions that the most influential media companies have carried out, as well as the main scandals they have faced. Walt Disney Company, Time Warner, news Corporation, Viacom and Prisa Group are the companies that due to their influence and revenues were included in this study.