Proctoids: Are they a Myth or Reality A Holistic Analysis of Procter & Gamble Corporate Culture

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Isabel Cristina Parra



This research aims at demonstrating Procter & Gamble corporate culture an vali¬dating Proctoids as members of a real culture. An empirical interview methodol¬ogy is applied and the respective Hofstede dimensions are obtained. The results suggest that a homogeneous culture does exist within the organization analized.


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