Proctoids: Are they a Myth or Reality A Holistic Analysis of Procter & Gamble Corporate Culture

Resumen

This research aims at demonstrating Procter & Gamble corporate culture an vali¬dating Proctoids as members of a real culture. An empirical interview methodol¬ogy is applied and the respective Hofstede dimensions are obtained. The results suggest that a homogeneous culture does exist within the organization analized.