IKEA: Crossing Borders

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Annika Ekström
Marie Nilsson



The organizational culture differs widely among the countries in the world. IKEA has a very special culture which is one of its competitive advantages and used in their organizations in the countries they are situated in. This research is about how IKEA handles their organizational culture in the border crossing and what problems that may come in the way. It is mainly focused on the implementation strategy and the cultural differences that have created both success and obstacles when IKEA with its “culture carriers” are expanding their organization into other countries.


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