Proctoids: Are they a Myth or Reality A Holistic Analysis of Procter & Gamble Corporate Culture

Authors

  • Isabel Cristina Parra Universidad EAFIT

Keywords:

Proctoids, Corporate Culture, Organization, Procter & Gamble

Abstract

This research aims at demonstrating Procter & Gamble corporate culture an vali¬dating Proctoids as members of a real culture. An empirical interview methodol¬ogy is applied and the respective Hofstede dimensions are obtained. The results suggest that a homogeneous culture does exist within the organization analized.

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Author Biography

  • Isabel Cristina Parra, Universidad EAFIT
    Negociadora Internacional de la Universidad EAFIT. Trabaja para Procter & Gamble en Colombia.

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Issue

Vol. 2 No. 2 (2009)

Section

Artículos

License

Si un trabajo es aceptado, los derechos patrimoniales de publicación, reproducción en cualquier medio y forma son de la Universidad EAFIT. Los derechos morales son de propiedad del autor.