Research Methodology: More than a recipe

Authors

  • Fabián Hernando Ramírez Atehortúa Universidad EAFIT
  • Anne Marie Zwerg-Villegas Universidad EAFIT

Keywords:

Research methodology, cualitative research, cuantitative research, social science research design and method.

Abstract

This article provides a synthesis of a doctoral course on Research Methodology. It begins with a description of the on-going debate between qualitative and quantitative research and their principles. It then stresses the importance of rigor and legitimacy in any research. The body of the article provides an overview of qualitative research with its fundamentals, designs, and techniques, followed by an overview of quantitative research with its fundamentals, designs, and techniques. The article concludes with a commentary on the complementarity between qualitative and quantitative research.

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Author Biographies

  • Fabián Hernando Ramírez Atehortúa, Universidad EAFIT
    Economista de la Universidad de Antioquia, Especialista en Ingeniería de la Administración, UniversidadNacional de Colombia. Magíster en Administración, Universidad de Medellín. En la actualidad adelanta estudios deDoctorado en Administración en la Universidad EAFIT. Docente de tiempo completo de la Universidad de Medellín.Medellín-Colombia. Correo electrónico:
  • Anne Marie Zwerg-Villegas, Universidad EAFIT
    Economista de Virginia Tech. Magíster en Gerencia Internacional de Baylor University. Adelanta estudiosde Doctorado en Administración en la Universidad EAFIT.

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Published

2012-08-06

Issue

Section

Research Articles

How to Cite

Ramírez Atehortúa, F. H., & Zwerg-Villegas, A. M. (2012). Research Methodology: More than a recipe. AD-Minister, 20, 91-111. https://publicaciones.eafit.edu.co/index.php/administer/article/view/1344