The Symbolic Consumption in the Tween’s Lifestyle Formation

Authors

  • Erika Arévalo Silva Universidad del Norte

Keywords:

Symbolic Consumption, Lifestyle, Trademarks, Needs, Tweens.

Abstract

The world is currently facing more than ever new consumption forms loaded with symbolic
contents to show certain appearance or to judge others; the sense of property is shown as a
primary indicator of who you are and how you relate to others. This article pretends, first, to
glimpse the goods and trademarks acquisition or possession as an expression of individuals; and
second, to understand the role that symbolic consumption plays in the tween’s lifestyle. The
author’s intention is to show the need to generate some understanding of social consumption
phenomena taking tween’s consumers as subjects of study.

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Author Biography

  • Erika Arévalo Silva, Universidad del Norte

    Psicóloga, Universidad del Norte, Barranquilla, Colombia.  Magíster en Ciencias de la Administración, Universidad EAFIT.  Docente del área de marketing e integrante del Grupo de Investigación de Marketing (GIM), Escuela de Negocios, Universidad del Norte.


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Published

2010-04-13

Issue

Section

Research Articles

How to Cite

Arévalo Silva, E. (2010). The Symbolic Consumption in the Tween’s Lifestyle Formation. AD-Minister, 16, 99-114. https://publicaciones.eafit.edu.co/index.php/administer/article/view/187