Mercadeo de causas sociales para organizaciones sin ánimo de lucro: socios con un propósito, pasión y ganancias

Authors

  • Liam Leonard Instituto de Tecnología, Sligo, Irlanda
  • Maria Alejandra Gonzalez-Perez Universidad EAFIT

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Author Biographies

  • Liam Leonard, Instituto de Tecnología, Sligo, Irlanda
    Profesor de Sociología, Instituto de Tecnología, Sligo, Irlanda.
  • Maria Alejandra Gonzalez-Perez, Universidad EAFIT

    PhD Economics/Management. National University of Ireland, Galway.

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Published

2010-04-13

Issue

No. 16 (2010)

Section

Book review

License

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How to Cite

Leonard, L., & Gonzalez-Perez, M. A. (2010). Mercadeo de causas sociales para organizaciones sin ánimo de lucro: socios con un propósito, pasión y ganancias. AD-Minister, 16, 149-152. https://publicaciones.eafit.edu.co/index.php/administer/article/view/189