Las P´s de Mercadeo Algunas precisiones
Keywords:
Marketing P´s, marketing variables, classification of marketing variables.Abstract
This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in marketing, i.e. nature, requirements, etc. and the dynamic nature of this discipline, which calls for a permanent updating of its models and classifications, in accordance with an ever changing environment.Downloads
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under aCreative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
