La incertidumbre de futuro y la estrategia empresarial
Keywords:
Estrategia, planeación estratégica, prospectiva, incertidumbre, escenarios, decisionesAbstract
Las decisiones estratégicas de las empresas están orientadas a definir las accionesque deben emprenderse para asegurar las condiciones de supervivencia, crecimientoy rentabilidad sostenida que se esperan. Tales determinaciones se crean bajo situacionesde incertidumbre, puesto que no se conocen las circunstancias de futurodel entorno empresarial.
El propósito de los estudios prospectivos es identificar situaciones futuras y potencialesde negocio, para reducir las condiciones de incertidumbre con el fin deasumir las decisiones que tengan mayor posibilidad de éxito para la organización.
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