Ciclos económicos y retórica administrativa. Dualidad ideológica en Colombia

Authors

  • Claudia Janeth Gómez David Actualmente, docente e investigadora adscrita al Centro de Investigación del Instituto Tecnológico Metropolitano (ITM), Medellín.
  • César Alexander Toro Suárez Gerente General en Colombiana de Acero (Colsteel Ltda.).

Keywords:

Duality, management rhetoric, economic cycle, waves, normative control, rational control, scientifi c management, human relations, rationalism of systems, organizational culture.

Abstract

Professors Stephen R. Barley and Gideon Kunda (1992) conducted a study titled: “Design and Devotion: Surges of Rational and Normative Ideologies of Control in Managerial Discourse” in which they found that in the United States management theories are presented in waves of rhetoric which corresponded directly with economic cycles. In this way, theories with rational content (those directed at controlling work) stand out in periods of growth, while those with normative content (those directed at controlling the worker) prevail in times of economic shrinking. Based on these results, and returning to the historical scheme of the appearance of waves of management ideology in Colombia proposed by professor Francisco López G. (1998), a similar study was conducted in which the development of management thinking in Colombia was found to also have a relation to the economic cycle, to emerge in waves, and to have particular characteristics.

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Author Biographies

  • Claudia Janeth Gómez David, Actualmente, docente e investigadora adscrita al Centro de Investigación del Instituto Tecnológico Metropolitano (ITM), Medellín.
    Máster en Administración, Especialista en fi nanzas, Administradora de Negocios de la Universidad EAFIT.
  • César Alexander Toro Suárez, Gerente General en Colombiana de Acero (Colsteel Ltda.).
    Máster en Administración de Negocios, Especialista en Finanzas, Administrador de Negocios con Énfasis en Gestión de Proyectosde la Universidad EAFIT.

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Published

2007-05-17

Issue

No. 10 (2007)

Section

Research Articles

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How to Cite

Gómez David, C. J., & Toro Suárez, C. A. (2007). Ciclos económicos y retórica administrativa. Dualidad ideológica en Colombia. AD-Minister, 10, 62-77. https://publicaciones.eafit.edu.co/index.php/administer/article/view/597