Buying patterns and use of male and female clothing in the city of Medellin

Abstract

This Research Project offers an overview of the consumer’s purchasing behaviour, men and women over 18, all living in the city of Medellín, concerning their purchasing and wearing habits.

Data analysis around variables such as gender, age, social strata, occupation, and marital status shows different patterns in the customer behaviour as to purchasing and wearing such important items as clothing.

The study results bring valuable information for both the ones who study consumer behaviour and dress making entrepreneurs who actually make a living out of this industry. These results help the latter enhance their marketing decision making abilities.