China’s Coffee Market Amidst Colombia’s Supply Expansion
Keywords:
China, Colombia, coffee, opportunitiesAbstract
Over the past decade, coffee consumption in China has increased rapidly. The Chinese market potential of high-quality Colombian coffee is determined by consumer trends towards a more “premium” product. This article collates diverse academic sources and conducts an in-depth analysis of the Chinese coffee market to provide Colombian exporters with sufficient evidence on the market potential for Colombian coffee in China.
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