China’s Coffee Market Amidst Colombia’s Supply Expansion

Main Article Content

Miguel Andrés Giraldo Gómez

Keywords

China, Colombia, coffee, opportunities

Abstract





Over the past decade, coffee consumption in China has increased rapidly. The Chinese market potential of high-quality Colombian coffee is determined by consumer trends towards a more “premium” product. This article collates diverse academic sources and conducts an in-depth analysis of the Chinese coffee market to provide Colombian exporters with sufficient evidence on the market potential for Colombian coffee in China.





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