Creating value and competitive advantage in the network business relationships

Authors

  • Augusto Rodríguez Orejuela Profesor Asistente de la Universidad del Valle
  • Miguel Hernández Espallardo Profesor Titular del Departamento de Comercialización e Investigación de Mercados de la Universidad de Murcia

Abstract

Business-to-business relationships are a key strategic resource for any firm. Each relationship can provide access to a complementary endowment of resources and competencies that are required to acquire sustainable competitive advantage. This article analyses the competitive advantage in business relationships  from a resource-based  point of view. To better understand this view, the article explores the concepts of networks in business relationships,  the creation of value in inter-organisational relationships,  and the inter-organisational creation of competitive advantage.

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Published

2012-06-13

Issue

Section

Artículos

How to Cite

Rodríguez Orejuela, A., & Hernández Espallardo, M. (2012). Creating value and competitive advantage in the network business relationships. Revista Universidad EAFIT, 39(132), 8-22. https://publicaciones.eafit.edu.co/index.php/revista-universidad-eafit/article/view/891