The use of the service as a differentiating strategy
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Abstract
The key to the service, at present, is in the support for the client and not for the product, according to a study by teachers Laura Rojas and Mauricio Bejarano, together with the student Carlos Marín.
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Published
Sep 17, 2018
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Bedoya Madrid, C. (2018). The use of the service as a differentiating strategy. Revista Universidad EAFIT, 52(170), 78–81. Retrieved from https://publicaciones.eafit.edu.co/index.php/revista-universidad-eafit/article/view/5707
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Research projects