Aplicación de teorías de internacionalización a “La Casa Arana” (Peruvian Amazon Company) a: Traduzca Traducción Humana Application of theories of internationalisation to "La Casa Arana" (Peruvian Amazon Company)

Abstract

The Peruvian Amazon Company, most known as “La Casa Arana”, was a company dedicated to the extraction of rubber in the 20th century, having their production facilities in The Amazon jungle in Colombia and Peru, but was registered as an English company, “The Peruvian Amazon Company”. This company was leaded by Julio Cesar Arana, a Peruvian merchant who knew the region and facilitated the extraction of this raw material with the power he had. Within the paper, four theories of internationalization are going to be applied: Portfolio Theory, Product Life Cycle Theory, Foreign Direct Investment and Eclectic Theory.