“Happy” en Zaatari: Desigualdad y pertenencia global en el imaginario del campo de refugiados

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Emily Bauman


Campo de refugiados Zaatari, Pharrell Williams, YouTube, humanitarismo global


Este artículo analiza dos nuevas versiones en video de la exitosa canción “Happy” de Pharrell Williams, donde se representa a niños refugiados de Zaatari. Se debatirá el rol que tuvo la tendencia del video tributo “Happy” en el desarrollo de un imaginario global que se presta a  discusión actualmente respecto a la felicidad altruista y el hecho de no dar un trato de excepción a la migración y al espacio humanitario. Observo videos en relación con esta tendencia y de la construcción de los medios del campo Zaatari como una “ciudad”. En el contexto de esta discusión e interpretación de los videos a través del paradigma de la urbanidad global, tal como vemos en el popular video “Happy”, sostengo que, de hecho, los videos muestran los límites de la ideología de pertenencia global cuando se trata de un campo de refugiados, y de la  inconmensurabilidad de los imaginarios humanitarios y globales contemporáneos, incluso en una era definida por la influencia de los nuevos medios.


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