Transmedia or Crossmedia? A Multidisciplinary Analysis of its Terminological use in the Academic Literature
Main Article Content
Keywords
convergence, communication systems, media, scientific production, research activity, transmedia, crossmedia, bibliometry, academic database
Abstract
The difference between transmedia and crossmedia is frequently found to be confusing in the studies regarding communication. The purpose of this research work is to review the use of both concepts in the scientific literature published in Web of Science and SciELo Citation Index. The research starting point is a sample of 895 articles to which a bibliometric analysis and a network analysis are applied to discover the existing relationships among the texts. The results of the study are useful for knowing the configuration of the knowledge field from a perspective that integrates the diverse disciplines involved, and they open the spectrum to understand the transmedia and crossmedia communication as related objects of study that must be studied in an interdisciplinary manner.
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References
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Bechmann Petersen, A. (2009). Crossmedia: Innovation Networks for Traditional Media Organizations. [Tesis doctoral, University of Aarhus].
Bolter, J. D., & Grusin, R. (2002). Remediation: Understanding New Media (5.ª reimp.). MIT Press.
Cambridge Dictionary (2011). Cross.media. En Cambridge Business English Dictionary (p. 195). Cambridge University Press, https://bit.ly/2Dn7avE
Couldry, N., Livingstone, S., & Markham, T. (2010). Media Consumption and Public Engagement: Beyond the Presumption of Attention. Palgrave MacMillan.
Cronin, J. (2016). Teach students to communicate a brand story with transmedia storytelling. Journal of Research in Interactive Marketing, 10(2), 86-101. https://doi.org/10.1108/JRIM-01-2015-0004
Dailey, L., Demo, L., & Spillman, M. (2005). The convergence continuum: A model for studying collaboration between media newsrooms. Atlantic Journal of Communication, 13(3), 150-168. https://doi.org/10.1207/s15456889ajc1303_2
De Solla Price, D. J. (1965). Networks of scientific papers. Science, 149(3683), 510-515. https://bit.ly/2Xlnqo3
Dena, C. (2004). Current state of cross media storytelling: preliminary observations for future design. En Presented in the European Information Systems Technologies Event [The Hague, Netherlands]. https://bit.ly/3i3BquH
Elleström, L. (2017). Transfer of media characteristics among dissimilar media. Palabra Clave, 20(3), 663-685. http://dx.doi.org/10.5294/pacla.2017.20.3.4
Erdal, I. J. (2008). Cross-media News Journalism. Institutional, Professional and Textual Strategies and Practices in Multi-platform News Production. [Tesis doctoral, Universidad de Oslo]. https://bit.ly/2xLHiE2
Erdal, I. J. (2009). Cross-media (Re)Production Cultures. Convergence, 15(2), 215-231. https://doi.org/10.1177/1354856508105231
Evans, E. J. (2011). Transmedia Television: Audiences, New Media and Daily Life. Routledge.
Ford, S. (2007, abril 5). Transmedia journalism: A story-based approach to convergence. Convergence Culture Consortium. FoE. Futures of Entertainment. https://bit.ly/317jMR9
Garfield, E. (1985). The geography of science: Disciplinary and national mapping. Journal of Information Science, 11(4), 147-159. https://doi.org/10.1177/016555158501100402
Genette, G. (1989). Palimpsestos: La literatura en segundo grado (C. F. Prieto, Trad.). Taurus.
Giovagnoli, M. (2011). Transmedia Storytelling: Imagery, Shapes and Techniques. ETC Press.
Gosciola, V. (2012). Narrativa transmídia: conceituação e origens. En C. Campalans, D. Renó, y V. Gosciola. (Eds.), Narrativas Transmedia: Entre teorías y prácticas (pp. 7-14). Editorial Universidad del Rosario.
Hasebrink, U, & Hepp, A. (2017). How to research cross-media practices? Investigating media repertoires and media ensembles. Convergence, 23(4), 362-377. https://doi.org/10.1177/1354856517700384
Hasebrink, U., & Domeyer, H. (2012). Media repertoires as patterns of behaviour and as meaningful practices: A multimethod approach to media use in converging media environments. Participations. Journal of Audience & Reception Studies, 9(2), 757-779. https://bit.ly/2PpbqN1
Hills, M. (2016). LEGO Dimensions meets Doctor Who: Transbranding and New Dimensions of Transmedia Storytelling? Revista Icono14 Revista científica de Comunicación y Tecnologías Emergentes, 14(1), 8-29. https://bit.ly/2DvAyA4
Hjarvard, S. (2008). The Mediatization of society: A theory of the media as agents of social and cultural change. Nordicom Review, 29(2), 105-134. https://bit.ly/2z7UULF
Ibrus, I., & Scolari, C. (2012). Crossmedia Innovations. Texts, Markets, Institutions. Peter Lang.
Jenkins, H. (2001, junio 1). Convergence? I diverge. MIT Technology Review. https://bit.ly/256Jj7r
Jenkins, H. (2003a, enero 15). Transmedia Storytelling: Moving characters from books to films to video games can make them stronger and more compelling. MIT Technology Review. https://bit.ly/22v1yRK
Jenkins, H. (Ed.). (2003b). Rethinking Media Change: The Aesthetics of Transition. MIT Press.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press.
Jensen, K. B. (1999). Intertextualities and intermedialities. En I. Bondebjerg & H. K. Haastrup (Eds.), Intertextuality and Visual Media (pp. 63-85). University of Copenhague.
Kjus, Y. (2008). Event Media. Television Production Crossing Media Boundaries. [Tesis doctoral, Universidad de Oslo, Noruega]. https://bit.ly/2PicHp4
Krotz, F. (2008). Media connectivity: Concepts, conditions and consequences. En A. Hepp, F. Krotz, S. Moores, & C. Winter (Eds.), Connectivity, Networks and Flows. Conceptualizing Contemporary Communications (pp. 13-33). Hampton Press.
Lievrouw, L.A. (1989). The invisible college reconsidered: Bibliometrics and the development of scientific communication theory. Communication Research, 16(5), 615-628. https://doi.org/10.1177/009365089016005004
Livingstone, S. (2009). On the mediation of everything: ICA presidential address 2008. Journal of Communication, 59(1), 1-18. https://doi.org/10.1111/j.1460-2466.2008.01401.x
Molina, J. J. (2009). Panorama de la investigación en redes sociales. Redes. Revista Hispana para el Análisis de Redes Sociales, 17(11), 235-256. https://bit.ly/2Vil7OG
Montoya Bermúdez, D. F. y Vásquez Arias, M. (2018). Modelos para el diseño de experiencias transmedia en entornos educativos. Exploraciones en torno a The Walking Dead, La Odisea y Tom Sawyer. Revista Mediterránea de Comunicación, 9(1), 197-216. https://doi.org/10.14198/MEDCOM2018.9.1.12
Negroponte, N. (2000 [1979]). El mundo digital: Un futuro que ya ha llegado. Ediciones B.
Okazaki, A., Hairong, L., & Hirose, M. (2012). Benchmarking the Use of QR Code in Mobile Promotion Three Studies in Japan. Journal of Advertising Research, 52(1) 102-117. https://dx.doi.org/10.2501/JAR-52-1-102-117
Pavlik, J. V. (2005). El Periodismo y los nuevos medios de comunicación. Paidós.
Peñafiel Sáiz, C. (2016). Reinvención del periodismo en el ecosistema digital y narrativas transmedia. AdComunica, (12), 163-182. http://dx.doi.org/10.6035/2174-0992.2016.12.10
Renó, D. P. (2011). Periodismo, redes sociales y transmediación. Razón y Palabra, 16(78), 1-11. https://bit.ly/3hd36x2
Repiso, R., Jiménez-Contreras, E., y Aguaded, I. (2017). Revistas Iberoamericanas de Educación en SciELO Citation Index y Emerging Source Citation Index. Revista Española de Documentación Científica, 40(4), e186. http://dx.doi.org/10.3989/redc.2017.4.1445
Sanz Menéndez, L. (2003). Análisis de redes sociales: o como representar las estructuras sociales subyacentes. Apuntes de Ciencia y Tecnología, (7), 20-29. https://bit.ly/2ULmlH1
Scolari, C. A. (2009). Transmedia storytelling: Implicit consumers, narrative worlds, and branding in contemporary media production. International Journal of Communication, (3), 586-606. https://bit.ly/2SaZ8Zd
Scolari, C. A. (2013). Narrativas transmedia: Cuando todos los medios cuentan. Deusto.
Scolari, C. A., Jiménez, M., y Guerrero, M. (2012). Narrativas transmediáticas en España: cuatro ficciones en busca de un destino cross-media. Comunicación y Sociedad, 25(1), 137-163. http://hdl.handle.net/10171/27363
Scolari, C., Lugo Rodríguez, N., y Masanet, M. J. (2019). Educación transmedia. De los contenidos generados por los usuarios a los contenidos generados por los estudiantes. Revista Latina de Comunicación Social, (74), 116-132. https://bit.ly/3g5zmks
Simons, N. (2014). Audience reception of cross-and transmedia TV drama in the age of convergence. International Journal of Communication, (8), 2220-2239. https://bit.ly/2vgt0JP
Singer, J. B. (2004). Strange bedfellows? The diffusion of convergence in four news organizations. Journalism Studies, 5(1), 3-18. https://doi.org/10.1080/1461670032000174701
Solano-López, E., Castellanos Quintero, S., López Rodríguez del Rey, M., y Hernández Fernández, J. (2009). La bibliometría: una herramienta eficaz para evaluar la actividad científica postgraduada. Medisur, 7(4), 59-62. https://bit.ly/3kXu11Z
Thomson Reuters (2008). Using Bibliometrics. A guide to evaluating research performance with citation data [White Paper]. http://ips.clarivate.com/m/pdfs/325133_thomson.pdf
Veglis, A. (2012). From Cross Media to Transmedia Reporting in Newspaper Articles. Publishing Research
Quarterly, 28(4), 313-324. https://doi.org/10.1007/s12109-012-9294-z
Villa, M. I. (2011). Producción Cross-media. El caso de Televisió de Catalunya. [Tesis doctoral, Universidad Autónoma de Barcelona]. https://bit.ly/2GwfdoR
Weedon, A., Miller, D., Franco, C. P., Moorhead, D., & Pearce, S. (2014). Crossing media boundaries: Adaptations and new media forms of the book. Convergence, 20(1), 108-124. https://doi.org/10.1177/1354856513515968
Wohlwend, K. E. (2012). The boys who would be princesses: Playing with gender identity intertexts in Disney Princess transmedia. Gender and Education, 24(6), 593-610. https://doi.org/10.1080/09540253.2012.674495
Wu, F., Jiang, X, Li, X., Tang, S., Lu, W., Zhang, Z., y Zhuang, Y. (2015). Cross-Modal Learning to Rank via Latent Joint Representation. IEEE Transactions on Image Processing, 24(5), 1497-1509. https://doi.org/10.1109/TIP.2015.2403240
Bechmann Petersen, A. (2009). Crossmedia: Innovation Networks for Traditional Media Organizations. [Tesis doctoral, University of Aarhus].
Bolter, J. D., & Grusin, R. (2002). Remediation: Understanding New Media (5.ª reimp.). MIT Press.
Cambridge Dictionary (2011). Cross.media. En Cambridge Business English Dictionary (p. 195). Cambridge University Press, https://bit.ly/2Dn7avE
Couldry, N., Livingstone, S., & Markham, T. (2010). Media Consumption and Public Engagement: Beyond the Presumption of Attention. Palgrave MacMillan.
Cronin, J. (2016). Teach students to communicate a brand story with transmedia storytelling. Journal of Research in Interactive Marketing, 10(2), 86-101. https://doi.org/10.1108/JRIM-01-2015-0004
Dailey, L., Demo, L., & Spillman, M. (2005). The convergence continuum: A model for studying collaboration between media newsrooms. Atlantic Journal of Communication, 13(3), 150-168. https://doi.org/10.1207/s15456889ajc1303_2
De Solla Price, D. J. (1965). Networks of scientific papers. Science, 149(3683), 510-515. https://bit.ly/2Xlnqo3
Dena, C. (2004). Current state of cross media storytelling: preliminary observations for future design. En Presented in the European Information Systems Technologies Event [The Hague, Netherlands]. https://bit.ly/3i3BquH
Elleström, L. (2017). Transfer of media characteristics among dissimilar media. Palabra Clave, 20(3), 663-685. http://dx.doi.org/10.5294/pacla.2017.20.3.4
Erdal, I. J. (2008). Cross-media News Journalism. Institutional, Professional and Textual Strategies and Practices in Multi-platform News Production. [Tesis doctoral, Universidad de Oslo]. https://bit.ly/2xLHiE2
Erdal, I. J. (2009). Cross-media (Re)Production Cultures. Convergence, 15(2), 215-231. https://doi.org/10.1177/1354856508105231
Evans, E. J. (2011). Transmedia Television: Audiences, New Media and Daily Life. Routledge.
Ford, S. (2007, abril 5). Transmedia journalism: A story-based approach to convergence. Convergence Culture Consortium. FoE. Futures of Entertainment. https://bit.ly/317jMR9
Garfield, E. (1985). The geography of science: Disciplinary and national mapping. Journal of Information Science, 11(4), 147-159. https://doi.org/10.1177/016555158501100402
Genette, G. (1989). Palimpsestos: La literatura en segundo grado (C. F. Prieto, Trad.). Taurus.
Giovagnoli, M. (2011). Transmedia Storytelling: Imagery, Shapes and Techniques. ETC Press.
Gosciola, V. (2012). Narrativa transmídia: conceituação e origens. En C. Campalans, D. Renó, y V. Gosciola. (Eds.), Narrativas Transmedia: Entre teorías y prácticas (pp. 7-14). Editorial Universidad del Rosario.
Hasebrink, U, & Hepp, A. (2017). How to research cross-media practices? Investigating media repertoires and media ensembles. Convergence, 23(4), 362-377. https://doi.org/10.1177/1354856517700384
Hasebrink, U., & Domeyer, H. (2012). Media repertoires as patterns of behaviour and as meaningful practices: A multimethod approach to media use in converging media environments. Participations. Journal of Audience & Reception Studies, 9(2), 757-779. https://bit.ly/2PpbqN1
Hills, M. (2016). LEGO Dimensions meets Doctor Who: Transbranding and New Dimensions of Transmedia Storytelling? Revista Icono14 Revista científica de Comunicación y Tecnologías Emergentes, 14(1), 8-29. https://bit.ly/2DvAyA4
Hjarvard, S. (2008). The Mediatization of society: A theory of the media as agents of social and cultural change. Nordicom Review, 29(2), 105-134. https://bit.ly/2z7UULF
Ibrus, I., & Scolari, C. (2012). Crossmedia Innovations. Texts, Markets, Institutions. Peter Lang.
Jenkins, H. (2001, junio 1). Convergence? I diverge. MIT Technology Review. https://bit.ly/256Jj7r
Jenkins, H. (2003a, enero 15). Transmedia Storytelling: Moving characters from books to films to video games can make them stronger and more compelling. MIT Technology Review. https://bit.ly/22v1yRK
Jenkins, H. (Ed.). (2003b). Rethinking Media Change: The Aesthetics of Transition. MIT Press.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press.
Jensen, K. B. (1999). Intertextualities and intermedialities. En I. Bondebjerg & H. K. Haastrup (Eds.), Intertextuality and Visual Media (pp. 63-85). University of Copenhague.
Kjus, Y. (2008). Event Media. Television Production Crossing Media Boundaries. [Tesis doctoral, Universidad de Oslo, Noruega]. https://bit.ly/2PicHp4
Krotz, F. (2008). Media connectivity: Concepts, conditions and consequences. En A. Hepp, F. Krotz, S. Moores, & C. Winter (Eds.), Connectivity, Networks and Flows. Conceptualizing Contemporary Communications (pp. 13-33). Hampton Press.
Lievrouw, L.A. (1989). The invisible college reconsidered: Bibliometrics and the development of scientific communication theory. Communication Research, 16(5), 615-628. https://doi.org/10.1177/009365089016005004
Livingstone, S. (2009). On the mediation of everything: ICA presidential address 2008. Journal of Communication, 59(1), 1-18. https://doi.org/10.1111/j.1460-2466.2008.01401.x
Molina, J. J. (2009). Panorama de la investigación en redes sociales. Redes. Revista Hispana para el Análisis de Redes Sociales, 17(11), 235-256. https://bit.ly/2Vil7OG
Montoya Bermúdez, D. F. y Vásquez Arias, M. (2018). Modelos para el diseño de experiencias transmedia en entornos educativos. Exploraciones en torno a The Walking Dead, La Odisea y Tom Sawyer. Revista Mediterránea de Comunicación, 9(1), 197-216. https://doi.org/10.14198/MEDCOM2018.9.1.12
Negroponte, N. (2000 [1979]). El mundo digital: Un futuro que ya ha llegado. Ediciones B.
Okazaki, A., Hairong, L., & Hirose, M. (2012). Benchmarking the Use of QR Code in Mobile Promotion Three Studies in Japan. Journal of Advertising Research, 52(1) 102-117. https://dx.doi.org/10.2501/JAR-52-1-102-117
Pavlik, J. V. (2005). El Periodismo y los nuevos medios de comunicación. Paidós.
Peñafiel Sáiz, C. (2016). Reinvención del periodismo en el ecosistema digital y narrativas transmedia. AdComunica, (12), 163-182. http://dx.doi.org/10.6035/2174-0992.2016.12.10
Renó, D. P. (2011). Periodismo, redes sociales y transmediación. Razón y Palabra, 16(78), 1-11. https://bit.ly/3hd36x2
Repiso, R., Jiménez-Contreras, E., y Aguaded, I. (2017). Revistas Iberoamericanas de Educación en SciELO Citation Index y Emerging Source Citation Index. Revista Española de Documentación Científica, 40(4), e186. http://dx.doi.org/10.3989/redc.2017.4.1445
Sanz Menéndez, L. (2003). Análisis de redes sociales: o como representar las estructuras sociales subyacentes. Apuntes de Ciencia y Tecnología, (7), 20-29. https://bit.ly/2ULmlH1
Scolari, C. A. (2009). Transmedia storytelling: Implicit consumers, narrative worlds, and branding in contemporary media production. International Journal of Communication, (3), 586-606. https://bit.ly/2SaZ8Zd
Scolari, C. A. (2013). Narrativas transmedia: Cuando todos los medios cuentan. Deusto.
Scolari, C. A., Jiménez, M., y Guerrero, M. (2012). Narrativas transmediáticas en España: cuatro ficciones en busca de un destino cross-media. Comunicación y Sociedad, 25(1), 137-163. http://hdl.handle.net/10171/27363
Scolari, C., Lugo Rodríguez, N., y Masanet, M. J. (2019). Educación transmedia. De los contenidos generados por los usuarios a los contenidos generados por los estudiantes. Revista Latina de Comunicación Social, (74), 116-132. https://bit.ly/3g5zmks
Simons, N. (2014). Audience reception of cross-and transmedia TV drama in the age of convergence. International Journal of Communication, (8), 2220-2239. https://bit.ly/2vgt0JP
Singer, J. B. (2004). Strange bedfellows? The diffusion of convergence in four news organizations. Journalism Studies, 5(1), 3-18. https://doi.org/10.1080/1461670032000174701
Solano-López, E., Castellanos Quintero, S., López Rodríguez del Rey, M., y Hernández Fernández, J. (2009). La bibliometría: una herramienta eficaz para evaluar la actividad científica postgraduada. Medisur, 7(4), 59-62. https://bit.ly/3kXu11Z
Thomson Reuters (2008). Using Bibliometrics. A guide to evaluating research performance with citation data [White Paper]. http://ips.clarivate.com/m/pdfs/325133_thomson.pdf
Veglis, A. (2012). From Cross Media to Transmedia Reporting in Newspaper Articles. Publishing Research
Quarterly, 28(4), 313-324. https://doi.org/10.1007/s12109-012-9294-z
Villa, M. I. (2011). Producción Cross-media. El caso de Televisió de Catalunya. [Tesis doctoral, Universidad Autónoma de Barcelona]. https://bit.ly/2GwfdoR
Weedon, A., Miller, D., Franco, C. P., Moorhead, D., & Pearce, S. (2014). Crossing media boundaries: Adaptations and new media forms of the book. Convergence, 20(1), 108-124. https://doi.org/10.1177/1354856513515968
Wohlwend, K. E. (2012). The boys who would be princesses: Playing with gender identity intertexts in Disney Princess transmedia. Gender and Education, 24(6), 593-610. https://doi.org/10.1080/09540253.2012.674495
Wu, F., Jiang, X, Li, X., Tang, S., Lu, W., Zhang, Z., y Zhuang, Y. (2015). Cross-Modal Learning to Rank via Latent Joint Representation. IEEE Transactions on Image Processing, 24(5), 1497-1509. https://doi.org/10.1109/TIP.2015.2403240
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Published
Oct 30, 2020
Article Details
How to Cite
Villa-Montoya, M. I., & Montoya-Bermúdez, D. (2020). Transmedia or Crossmedia? A Multidisciplinary Analysis of its Terminological use in the Academic Literature. Co-Herencia, 17(33), 249–275. https://doi.org/10.17230/co-herencia.17.33.9
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Articles
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Universidad EAFIT
Author Biographies
María Isabel Villa-Montoya, Universidad EAFIT
Doctora en Comunicación en la Era Digital. Profesora Titular de la Universidad EAFIT.
Diego Montoya-Bermúdez, Pontificia Universidad Javeriana
Profesor del Departamento Comunicación y Lenguaje de la Pontificia Universidad Javeriana, Cali, Colombia
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