Contribución de la orientación emprendedora a la rentabilidad de las pymes: un análisis contingente considerando la función del entorno

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Izaias Martins https://orcid.org/0000-0003-4358-3253
Felipe Uribe
Diana Mesa

Keywords

Orientación emprendedora, hostilidad del entorno, desempeño financiero, pyme.

Resumen

En este artículo se investiga el efecto de la orientación emprendedora (OE) en el desempeño financiero de la pequeña y mediana empresa (pyme), así como una propuesta de un modelo de contingencias para explorar el efecto moderador de la hostilidad del entorno sobre la relación OE-desempeño financiero. Para examinar las hipótesis propuestas se ha utilizado información de 121 pymes pertenecientes a la industria manufacturera en Cataluña, España. Los resultados confirman la influencia positiva de la OE sobre el desempeño financiero de las empresas, y de mayor importancia aun, la influencia es más positiva cuan- do existe un ajuste entre la OE y el entorno. Implicaciones para la academia y el mundo empresarial, con respecto a la OE en el contexto de la pyme, son presentadas y discutidas.

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