You have to make friends to conquer the global market

Authors

Margarita Zuluaga Esquivel

Abstract

One advantage of networking is that it helps entrepreneurs to move quickly from the domestic to the international market. A case study of an Antioquia company in the videogame sector helped Sascha Fuerst, EAFIT professor, to obtain his PhD thesis in International Business from the University of Turku (Finland).

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Published

2018-09-17

Issue

Vol. 53 No. 172 (2018)

Section

Research projects

How to Cite

Zuluaga Esquivel, M. (2018). You have to make friends to conquer the global market. Revista Universidad EAFIT, 53(172), 36-39. https://publicaciones.eafit.edu.co/index.php/revista-universidad-eafit/article/view/5852

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