Riesgo Estratégico: Contraste de perspectivas.

Abstract

Recognizing risks associated with business strategy is important for preventing economic losses. Even risk management can become an organizational capability that strengthens competitive advantage. This article presents a qualitative study about risks in the formulation of the business strategy according to the perspective of academics, consulting firms, professional organizations and executive’s perspectives. Based on interviews with ten executives, it was possible to highlight the ambiguity, in his speech, of clear concepts about business strategy and its formulation. This finding is relevant since it emphasizes the importance of researching on the relationship between risk and strategy. Due to this finding, we complemented executive´s perceptions with academics, consulting firms and international organizations perspectives about how they relate risk and strategy. This review shows the privilege of studying risk in the implementation stage of business strategy, leaving out risk associated to strategy formulation.