In this edition of the Universidad EAFIT 'Descubre y Crea' Magazine, we delve into the concept of the 'Misunderstood' to explore new and persistent misunderstandings in the world of science, technology and innovation. We present a transmedia publication that seeks to promote curiosity and entertainment, without losing sight of the scientific and academic rigor that characterizes us, ratifying our purpose of cultivating science in the hearts of everyone.