Competitive intelligence and developing sustainable competitive advantage

Main Article Content

Nader Seyyed Amiri Said Shirkavand Mahjabin Chalak Niloufar Rezaeei


Privatization, partial tariff liberalization and entrance  of foreign insurance  companies  in Iranian market pose serious challenges to domestic insurance companies. This paper discusses competitive intelligence as a means of gaining competitive advantage for insurance companies and seeks to study its effects on creation of sustainable  competitive advantage.  A sample of 123 middle and senior managers  working in Iran Insurance  Company in Tehran were surveyed. Data were collected via questionnaire and analyzed using Structural Equation Model (SEM) in PLS software.  Results showed  that competitive intelligence had a positive effect on creation of competitive advantage based on two sets of process and contextual factors, with the former exerting greater  effect in this regard. It was concluded that companies were required to gain competitive advantage  by establishing a strategic unit to collect, analyze and share intelligent information derived from internal and external environment.


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How to Cite
SEYYED AMIRI, Nader et al. Competitive intelligence and developing sustainable competitive advantage. AD-minister, [S.l.], n. 30, p. 173-194, feb. 2017. ISSN 2256-4322. Available at: <>. Date accessed: 26 sep. 2017. doi:
Competitive intelligence; competitive advantage; insurance; Iran Insurance Co.; structural equation model.
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