La inteligencia competitiva y el desarrollo de una ventaja competitiva sostenible

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Nader Seyyed Amiri
Said Shirkavand
Mahjabin Chalak
Niloufar Rezaeei

Keywords

Inteligencia competitiva, ventaja competitiva, seguros, Iran Insurance Co., modelo de ecuaciones estructurales

Resumen

La privatización,  la liberalización parcial de los aranceles  y la entrada de empresas extranjeras de seguros en el mercado iraní plantea importantes desafíos para las empresas locales de seguros. Este artículo discute el caso de la inteligencia competitiva como un medio para ganar ventaja competitiva para las empresas de seguros y busca estudiar los efectos en la creación de ventaja competitiva sostenible. Se encuestó una muestra de 123 gerentes en posiciones medias y altas de la Iran Insurance Company en Teherán. La recolección  de los datos se realizó a través de un cuestionario y fue analizada con el modelo de ecuaciones estructurales (SEM, por sus siglas en inglés) en el software  PLS. Los resultados mostraron que la inteligencia competitiva tuvo un efecto positivo en la creación de ventaja competitiva basada en dos conjuntos de factores de procesos  y contextuales,  donde el primero tuvo en efecto mayor en este aspecto. Se concluyó que las compañías requirieron obtener ventaja competitiva al establecer  una unidad estratégica  para recolectar, analizar y compartir información inteligente derivada del ambiente interno y externo.

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