The Presence of Colombian agricultural and food companies in the Asia Pacific market Mixed analysis of their internationalization experiences

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Valentina Arango Orozco
Sebastián Ángel Hernández
Sebastián Toro Restrepo
Simón Villa Zapata

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Abstract

The Asia Pacific region is gaining more importance as a trading partner for Colombia and recently, industries such as food and agriculture have realized the attractive opportunities that this region offers, this is why some of them have taken the risk to enter to this market. The Colombian companies of the agricultural and food sector that have already ventured into this region are relevant sources of information for other Colombian businesses that are interested in entering the striking Asia Pacific region. For this reason, it is important to study in detail their internationalization experiences to AP.

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