About the Journal

AD-minister is an interdisciplinary academic journal and we publish scientific papers resulted of empirical evidence and that contribute to understanding the management of companies in emerging economies and markets.

 


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Current Issue

No. 40 (2022)

Brand reputation as a fundamental element of international brand positioning for Mexican fashion brands

Laura Berenice Munoz Alvarado, Gabriela Mata- Sánchez
Abstract 490 | pdf (Español) Downloads 0

Page 45-64

Systemic appropriation of social innovation in organizations from emerging markets: A proposal for the generation of shared value

Laura Franco-Arango, Catalina Álvarez-Mesa
Abstract 466 | pdf (Español) Downloads 0

Page 65-96

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