Aceptación de la innovación y la satisfacción del cliente: una encuesta sobre los sistemas de Información tributaria

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Amitis Moradi Abadi
Artonis Moradi Abadi
Abbas Jafari

Keywords

Aceptación de la innovación, Satisfacción del cliente, Gobierno electrónico, Sistema de información tributaria.

Resumen

El ritmo de introducción al mercado de productos  y servicios  de base innovadora es cada vez más rápido y afecta significativamente la satisfacción del cliente, no sólo por los productos  y servicios de consumo, sino también en la prestación de los servicios públicos. Este artículo utiliza los modelos  de aceptación de la innovación  y de adopción de tecnología para investigar la aceptación y satisfacción de los contribuyentes en cuanto a la introducción de nuevos sistemas de información tributaria en Irán. A través  de una revisión de los modelos existentes  y los factores efectivos relacionados, ha sido desarrollado un modelo conceptual basado en el modelo DeLone-McLean y fue aplicado en usuarios en el sistema de información tributario iraní. Los hallazgos de esta investigación muestran que los factores que contribuyen a la transparencia en la información  y a generar usuarios más participativos tienen un efecto positivo en la aceptación de la innovación y la satisfacción  de los usuarios de dichas tecnologías.

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