The Entrepreneurship Ideology. An Assessment Based on the Critical Discourse Analysis

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Jaime Andrés Ararat Herrera


Entrepreneurship, Discourse Analysis, Ideological Stance, Discursive Devices, Textual Structure, Higher Education Institutions.


This article aims to elucidate certain ideological stances in the administrative discourse of entrepreneurship in High Education Institutions in Medellin. The qualitative-approach methodology is based on the Critical Discourse Analysis and analyzes the “construction” of discourses from the discursive practices of those in charge of orienting their social praxis in the abovementioned institutions. The information was gathered with the use of semistructured interviews and ideological analysis of the news textual structure in institutional newspapers. The results evidence internal contradictions between the theoretical and practical discourse that support the teaching of entrepreneurship in each institution. The theoretical discourse professes an inclusive discourse based on social equality and opportunities for everyone; whereas the practical discourse evidences a discourse based on exclusion through the use of certain strategies and discursive  devices that identify ideological stances as group members of a specific social group. Two social groups are “built” from the socio-discursive viewpoint: entrepreneurs and employees.


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