Aspecto de las oportunidades estratégicas de la RSE para mejorar las ventajas de localización en los mercados desarrollados y emergentes

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Maria Vasileva ILIEVA


Teoría de las partes interesadas, RSE, Relaciones con las partes interesadas, Países desarrollados, Países emergentes, Países menos desarrollados


Este estudio de caso examina cómo una empresa japonesa utiliza las actividades de RSE y ASG para incorporar una nueva estrategia de expansión global y reforzar las relaciones con sus grupos de interés en diferentes lugares del mundo. El autor utiliza un método de estudio de casos con un único escenario, y múltiples unidades de análisis y correspondencia de patrones entre 39 regiones y países, divididos en países de origen y de acogida. Los países de acogida se dividen además en "desarrollados", "emergentes" y "menos desarrollados". Este estudio contribuye a la literatura existente al demostrar que tanto los mercados desarrollados como los emergentes crean activos estratégicos para la empresa. También demuestra que los grupos de interés de las EMN en los mercados emergentes y desarrollados determinan las prácticas de RSE, ya que muchos países desarrollados necesitan actividades de RSE para apoyar a los grupos vulnerables de sus sociedades. Este estudio explora el área poco investigada de las actividades de RSC de las EMN en relación con la pobreza y el desarrollo en los países menos desarrollados.


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