Las dimensiones culturales y la interacción entre el desempeño empresarial en las pequeñas y medianas empresas en Zimbabwe
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Keywords
Administración, Cultura, dimensión cultural, desempeño empresarial, modelado de ecuaciones estructurales
Resumen
Aunque generalmente se considera que la cultura es un factor determinante de la capacidad empresarial, generalmente no se cuenta con el consenso sobre la influencia precisa de esta variable en el desempeño empresarial en las economías emergentes. Utilizando un enfoque cuantitativo, este estudio confirmatorio y multidisciplinario buscó investigar el efecto de las dimensiones culturales sobre el desempeño empresarial de las Pequeñas y Medianas Empresas en Zimbabwe. Las variables independientes se derivaron principalmente de las dimensiones culturales de Hofstede y un total de 250 cuestionarios fueron distribuidos a Pequeñas y Medianas Empresas en Zimbabwe. La investigación adoptó un enfoque multisectorial y los encuestados fueron extraídos de las diez provincias de Zimbabwe. Para confirmar la existencia de una relación entre las dimensiones culturales y el desempeño empresarial, se empleó el modelado de ecuaciones estructurales, una técnica confirmatoria y multivariada, comenzando por representar las relaciones causales entre estas variables en forma pictórica. Los hallazgos de esta investigación son consistentes con las proposiciones de que las dimensiones de la cultura tienen una influencia significativa y positiva en el desempeño empresarial. Los resultados también confirman los hallazgos de estudios previos que se han llevado a cabo sobre la influencia de la cultura en el desempeño empresarial. Más allá de las dimensiones genéricas de la cultura, este estudio agrega el papel mediador de la propensión a actuar y la viabilidad percibida.
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Article Details
Watson Munyanyi, Great Zimbabwe University (GZU)
PhD, Business Management, University of Johannesburg Lecturer. Great Zimbabwe University (GZU).
E-mail: wmunyanyi@gzu.ac.zw
Campion Chiromba, Great Zimbabwe University
Masters in Finance and Investments, National University of Science and Technology Lecturer. Great Zimbabwe University (GZU).
E-mail: cchiromba@gzu.ac.zw
Misheck Diza, Great Zimbabwe University (GZU)
Masters in Finance , Great Zimbabwe University Lecturer. Great Zimbabwe University (GZU).
E-mail: mdiza@gzu.ac.zw
Rabson Magweva, Great Zimbabwe University (GZU)
Masters in Finance and Investments, National University of Science and Technology Lecturer. Great Zimbabwe University (GZU).
E-mail: rmagweva@gzu.ac.zw
Dzikamai Muzvidziwa, Great Zimbabwe University (GZU)
Masters of Commerce (Business Economics) Finance, University of Witwatersrand Lecturer. Great Zimbabwe University (GZU).
E-mail: dmuzvidziwa@gzu.ac.zw
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