Public images of Mexico in South Korea
Main Article Content
Keywords
Image of Mexico in Korea, public image, Korean society, country image, Mexico, South Korea
Abstract
Public image analysis involves the process of managing a country’s image internationally. Such examination is particularly important to gain an understanding of a policy’s effectiveness in the target country and to reflect S-F / Shutterstock.com 39 MAP | REVISTA MUNDO ASIA PACÍFICO | Vol. 9, No. 17 upon its undesired signals to design positioning strategies in a partner country’s society. Therefore, public opinion surveys are the key to achieving specific desired aims in other societies. This research paper provides hard data to inquire about popular Korean perceptions of Mexico as the main pillar of the latter’s positioning in Asian society. Analysis of the responses reveals several enriching elements that are not highlighted by media images.
Downloads
References
Aronczyk, M. (2008). Living the Brand: Nationality, Globality and the Identity Strategies of Nation Branding Consultants. International Journal of Communication, (2), 41-65.
Asian Boss Español. (2019). ¿Qué piensan los coreanos sobre México? Asian Boss español. Recuperado de: https://www.youtube.com/watch?v=FQqsP8HfC5Y
Beller, M. (2007). Perception, Image, Imagology. En M. Beller y J. Leerssen (eds.), Imagology: The Cultural Construction and Literary Representation of National Characters. A Critical Survey (pp. 3-16). Amsterdam, Nueva York: Rodopi.
Díaz, J. y Pérez, M. (2012). Marca México: una estrategia para reducir la brecha entre la percepción y la realidad. Revista Mexicana de Política Exterior, (96), 169-186.
Dinnie, K. (2009). Repositioning the Korea Brand to a Global Audience: Challenges, Pitfalls, and Current Strategy. Korea Economic Institute Academic Paper Series, 4(9), 1-7.
Fan, Y. (2006). Branding the Nation: What is Being Branded? Journal of Vacation Marketing, 12(1), 5-14.
Gándara, G. (2020). Corea, más que un éxito económico: entrevista con Bruno Figueroa, embajador de México en la República de Corea. Comercio Exterior. Recuperado de: https://www.revistacomercioexterior.com/articulo.php?id=1008&t=corea-mas-que-un-exito- economico.
Jain, R. and Winner, L. (2013). Contry Reputation and Performance: the Role of Public Relations and News Media. Place Branding and Public Diplomacy, 9(2), 109-123.
Kaneva, N. (2011). Nation Branding: Toward an Agenda for Critical Research. International Journal of Communication, (5), 117-141.
Kim, K. H. (2014). Examining US News Media Discourses About North Korea: A Corpus-Based Critical Discourse Analysis. Discourse & Society, 25(2), 221–244.
Kiousis, S., Popescu, C. y Mitrook, M. (2007). Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting Perspective. Journal of Public Relations Research, 19(2), 147–165.
López Rocha, N. y Ryzhkov, A. (2019). Alcances de la política cultural de la República de Corea en la diáspora coreana de la Ciudad de México en la primera década del siglo XXI. Journal of Korean Culture, (47), 203-235.
Melissen, J. (2005). The New Public Diplomacy: Between Theory and Practice. En J. Melissen (ed.), The New Public Diplomacy: Soft Power in International Relations (pp. 3-27). Nueva York: Palgrave Macmillan.
Ryzhkov, A. (2019). Imagen de Corea en México: percepción del país de la calma matutina en el espacio de los medios impresos mexicanos. Chakana. Revista Internacional de Estudios Coreanos, (3), 211-234.
Ryzhkov, A. (2017). Imagen de México en Corea: elementos para posicionar a México en la sociedad coreana. En J. L. León-Manríquez (coord.), Corea, ayer y hoy: aportaciones latinoamericanas (pp. 397-423). Korea Foundation – Universidad Autónoma Metropolitana.
Ryzhkov, A. (2016). Construyendo la imagen de México en la República de Corea: posicionamiento en los medios de comunicación escritos, la estrategia marca país e imagen país. PORTES, Revista mexicana de estudios sobre la Cuenca del Pacífico, 10(19), 39-65.
Ryzhkov, A. y López Rocha, N. (2017). Hallyu y su percepción por los jóvenes coreanos en el contexto de la marca país coreana. Revista Digital Mundo Asia Pacífico, 6(11), 6-26.
Ryzhkov, A. y López Rocha, N. (2018). La realidad de Corea del Norte reflejada en la novela Baridegi, de Hwang Sok-yong: una aportación desde el análisis del discurso crítico. Estudios de Asia y África, 53(2), 293-318.
Tolson, A. (1996). Mediations: Text and Discourse in Media Studies. Londres: Arnold.
Tovar y de Teresa, R. (2012). México y la proyección de una imagen en el exterior por medio de la cultura. Revista Mexicana de Política Exterior, (96), 187-206.
Villanueva Rivas, C. (2012). Imagen país y política exterior de México. Revista Mexicana de Política Exterior, (96), 14-43.
Wanta, W., Golan, G., & Lee, C. (2004). Agenda Setting and International News: Media Influence on Public Perceptions of Foreign Nations. Journalism & Mass Communication Quarterly, 81(2), 364–377.
Zhu, Y. (2013). Making Sense of Canada’s Public Image in China. Journal of American-East Asian Relations, 20(2-3), 269-285.
박윤주 [Park] (2013). 미디어 모노컬처와 오리엔탈리즘: 한국언론의라틴아메리카 보도 행태 연구. 중남미연구, 32(2), 139-162.
박윤주 [Park] (2012). 한국언론의 라틴아메리카 보도 행태 연구: 멕시코사례를 중심으로.
스페인어문학, (63), 419-437.
Article Sidebar
Article Details
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under aCreative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).