Los unicornios galopan rampantes a través de China e India: éxitos y similitudes
Main Article Content
Keywords
Unicornios, empresas Unicornio, Startups, China, India, Chindia
Resumen
Este estudio tiene como objetivo explorar el éxito y las características del nuevo modelo de negocio de las empresas unicornio chinas e indias, así como los intentos de desarrollar un marco CEHI (Colocación, Actitudes de emprendimiento, Startups de alta tecnología e innovación) para el análisis de las empresas de este tipo a nivel global. La literatura de la firma Unicorn es inmadura en negocios, administración y contabilidad (BMA) en Scopus y Web of Science. Para cerrar esta brecha, este artículo revisa la literatura existente que explora y analiza de manera integral todos los unicornios en China e India (coloquialmente denominado Chindia, con 89 unicornios chinos y 16 unicornios indios a partir de 2019) para proporcionar información sobre el fenómeno y contribuir a futuras vías para la investigación de los unicornios.
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Referencias
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jun 19, 2020
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Pérez, J., Marrugo, L., & Tordecilla, V. (2020). Los unicornios galopan rampantes a través de China e India: éxitos y similitudes. Revista Digital Mundo Asia Pacífico, 9(16), 28–49. https://doi.org/10.17230/map.v9.i16.02
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