Main Article Content
Corporate entrepreneurship, corporate entrepreneurial activity, innovation performance, established firms, Iran
Recently, research has shown that corporate entrepreneurial activities of media firms are becoming a critical issue to improve their innovation performance. This issue becomes more important in established media companies, since innovation could help them in their competition with their competitors. The main objective of the present research is to investigate if the corporate entrepreneurial activities of the Iranian media firms are related to their innovation performance. This paper follows a quantitative research design which entails a survey among randomly selected Iranian media firms in seven main provinces of Iran. To do so, a linear regression technique- by SPSS software- was used. The findings revealed that rate of product innovation- among other elements- had highly affected by corporate entrepreneurial activities of the Iranian media firms, which show that corporate entrepreneurial activities of those firms could lead to higher rate of innovative media product development. Also, product innovation might be more affected by institutional elements, however, process innovation and technology indicators have almost a similar state. The more media firms apply entrepreneurial approaches in their companies, the higher the rate product and process innovation will be. By having this in mind, managers of those firms could concentrate on improving entrepreneurial aspects of their firms, and policy makers could devise required policies to improve entrepreneurial activities in those firms to reach higher rates of innovative products in media industries.
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