Emprendimiento mediático: una definición consensuada

Main Article Content

Datis Khajeheian

Keywords

Emprendimiento mediático, gestión mediática, creación de empresas, empresa mediática, método Del- phi, definición consensuada, consenso.

Resumen

El emprendimiento mediático ha sido un concepto  ambiguo, confuso  y controversial y a pesar de los crecientes esfuerzos académicos de la última década, sigue siendo una materia de estudio no muy bien definida. Este artículo es un esfuerzo por llenar esta brecha al proveer una definición amplia sobre el emprendimiento mediático. En primer lugar, se lleva a cabo una revisión de la literatura y se ponen el em- prendimiento, los medios de comunicación, las oportunidades y la innovación como elementos  básicos de la explicación del emprendimiento  mediático. Luego, utilizando un método  bibliográfico combinado y un método  Delphi con un proceso  de análisis de múltiples etapas,  se propone una definición consen- suada del emprendimiento mediático. Esta definición integra algunas de las principales características del naciente  entorno mediático tales como la distinción entre “contenido” y “plataforma”, “valor entre- gado”, “desarrollo de oportunidad”, “beneficio no monetario”, etc. Se espera que los hallazgos de esta investigación allanen el camino para futuros investigadores en el campo del emprendimiento mediático.

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