Media entrepreneurship: a consensual definition
Main Article Content
Keywords
Media Entrepreneurship, Media Management, Venture Creation, Media Firm, Delphi Method, Consensual Definition, Consensus.
Abstract
Media Entrepreneurship has been an ambiguous, unclear and controversial concept and despite of
growing academic efforts in the last decade, it is still a poorly defined subject. This paper is an effort
to fill this gap by providing a comprehensive definition of media entrepreneurship. Firstly, a literature
review conducted and entrepreneurship, media, opportunity and innovation as building blocks of media
entrepreneurship explained. Then by using of a mixed of bibliographic method and a Delphi method with
multi-stage analysis process, a consensual definition of media entrepreneurship proposed. This definition
integrates some key features of the emerging media environment such as distinction of content and
platform, value delivery, opportunity development, non-monetary benefit, etc. It is expected that the
findings of this research clear the ground for further researches in the field of media entrepreneurship.
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Article Details
Datis Khajeheian, University of Tehran
Assistant Professor in University of Tehran, and a visiting lecturer in the Center for Communication,
Media and Information Technologies in Aalborg University of Denmark. He also periodically delivers
lectures in Stuttgart Media University of Germany. Datis earned his PhD in Media Management and
MA in Entrepreneurship with specialty in New Venture Creation. He is the head of the special interest
group of ‘Emerging Media Markets’ in European Media Management Association. Datis is author of
many academic articles in media management and entrepreneurship both in Persian and English, and
has edited more than 70 academic papers at the time of writing this paper.
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