Métodos cualitativos en la investigación sobre emprendimiento de medios: Aclaración de los términos "marco", "modelo" y "patrón"
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Keywords
Emprendimientos de medios, Método de investigación, Métodos cualitativos, Marco, Modelo, Patrón
Resumen
El uso intercambiable de algunos términos que implican conceptos y construcciones diferentes ha sido un desafío para los estudiantes e investigadores principiantes. En particular, términos como "marco", "modelo" y "patrón" y los verbos como "diseñar", "identificar", "presentar" y "proponer" han sido utilizados en varios casos en sus diferentes significados y causan confusión para los investigadores. Este texto es un artículo conceptual que aclara el uso de dichos términos técnicos en investigaciones cualitativas en el área del emprendimiento de medios. De manera simple, define el marco como el límite y los límites de un fenómeno nunca estudiado que incluye factores y elementos; el modelo como una representación de la relación entre los factores y elementos que predice cómo funciona el fenómeno, y el patrón como un modelo previamente examinado con éxito que puede ser evaluado por los futuros investigadores. Luego se han sugerido los verbos apropiados para estos términos técnicos. Los hallazgos son aplicables en los medios de comunicación empresarial y áreas similares de investigaciones cualitativas, incluidas las industrias creativas.
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Datis Khajeheian, University of Tehran
Profesor Asistente de Gestión de Medios de Comunicación en la Facultad de Administración de la Universidad de Teherán. Se desempeña como profesor visitante en el Centro de Comunicación, Medios y Tecnologías de la Información en la Universidad de Aalborg de Dinamarca y en la Universidad de Ciencias Digitales de Berlín. Datis cuenta con un Doctorado en Gestión de Medios de Comunicación y una Maestría en Emprendimiento con especialidad en Creación de Nuevas Empresas. El emprendimiento mediático es su principal área de interés. Es jefe del Grupo de Interés Especial de "Mercados de medios de comunicación emergentes" en la European Media Management Association (EMMA) y editor jefe en jefe de la revista académica Journal of Media Management and Entrepreneurship (JMME). Es autor de numerosos artículos en inglés y persa y ha desempeñado funciones editoriales en varias revistas académicas.
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