Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach

Authors

DOI:

https://doi.org/10.17230/Ad-minister.34.2

Keywords:

Media Entrepreneurship, Social Media Entrepreneurship, Entrepreneurial Action, SEM, MLP-ANN

Abstract

The present paper addresses the need for a quantitative model for media entrepreneurship. In a framework of social media entrepreneurship that is presented by khajeheian (2013), 23 factors are introduced and categorized in five groups. Four groups of enterprise, resources, strategy and product are controllable and infrastructure is the uncontrollable group. In the current research, these groups are considered as variables and factors are used as measures. In a survey 305 Iranian students responded a questionnaire. SEM and MLP-ANN used for analysis. Results show that resources are on the highest rank, strategy and infrastructure are placed as 2nd and 3rd and enterprise and product placed at the lowest rank. This model can be used as a foundation for developing more quantitative researches in the subject of media entrepreneurship.

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Author Biographies

  • Taher Roshandel Arbatani, University of Tehran

    Full-professor of media management in University of Tehran. At the time of writing this article he acts as the vice-president of Farhangian University. His main areas of interest are media management, media policy, qualitative research methods. Professor Roshandel Arbatani has published several books and many articles in English and Persian.

  • Hiroko Kawamorita, Ondokuz Mayis University

    Lecturer of Entrepreneurship at Ondokuz Mayis University. Her research interests include Entrepreneurship Development, Entrepreneurial University, HE systems and Social Entrepreneurship. She is also an Entrepreneurship Development / International Credit Mobility Coordinator at the International Relation’s Office, responsible for creating and implementing institutional projects. In addition, she has been working on national and international applied research projects in the field of Entrepreneurship Education and Social Entrepreneurship. She has studied and worked in different countries for over 20 years including UK, Italy, Iran, Jordan, Turkey and Maldives. She is also a consultant, providing expert advice on internationalisation strategy at ICID

  • Saeid Ghanbary, Allameh Tabataba’i University

    Iranian researcher in media management. He has earned an M.A. in media management at Allameh Tabataba’i University of faculty of communication. His areas of interest include media economics, media branding and resilience of media organizations. He is the author of the book resilience Iranian news agencies in natural disasters. Also, Ghanbary has worked as a journalist in Iranian news agencies.

  • Pejman Ebrahimi, Department of Management, Rasht Branch, Islamic Azad University.

    Researcher and member of Iran’s Elite, moreover he is educator and expert in statistical analysis and econometrics as his main areas of interest. He has Master of Business Administration from Islamic Azad university of Rasht, Iran. He is author of papers published by Springer and Elsevier publishers on green entrepreneurship, green innovation, SMEs performance, Social Media. Ebrahimi is also author of these books: relationship marketing, loyalty of sports fans, entrepreneurship and factors affecting it, risk management and insurance, the bases of management in the organization, the bases of modern banking, Guilds and resistive economy and statistical analysis with PLS-R.

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Published

2019-06-20

Issue

No. 34 (2019)

Section

Research Articles

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How to Cite

Roshandel Arbatani, T., Kawamorita, H., Ghanbary, S., & Ebrahimi, P. (2019). Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach. AD-Minister, 34, 33-50. https://doi.org/10.17230/Ad-minister.34.2