The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities

Authors

DOI:

https://doi.org/10.17230/Ad-minister.34.3

Keywords:

Media Entrepreneurship, Media Convergence, Opportunity Recognition, Media Markets, Web 3.0

Abstract

This paper sheds light on specific aspect of Media Convergence which is not only about convergence and similarity, but about divergence in different aspects and opportunities which bring up for entrepreneurial activities. Problem area of this study is to understand how media convergence provides new business opportunities in media markets and how media entrepreneurs can exploit those opportunities for proposing value to target customers. This paper follows a quantitative research design. Therefore, 119 cofounders of small and medium media firms answered an online questionnaire, and the data was analyzed by SPSS. Regression analysis was used to analyze the data. The findings reveal that four types of divergence, including media distribution channels, media content producers, audiences, and advertisers, affect exploitation of entrepreneurial opportunities in small and medium sized media firms.

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Author Biographies

  • Aidin Salamzadeh, Ondokuz Mayis University

    Research fellow in Ondokuz Mayis University (Turkey). He has several publications in international journals and participated in several conferences in some countries. His main areas of interest are: start-ups, media entrepreneurship, social entrepreneurship, entrepreneurial universities, and entrepreneurship policy making. He serves as the Editor-in-Chief of the Journal of Entrepreneurship, Business and Economics (Canada), and as a member of the editorial board in several international journals. He is also a member of the European SPES Forum, and the Asian Academy of Management.

  • Mirjana Radovic Markovic, South Ural State University

    Full professor of Entrepreneurship. She holds B.Sc, M. Sc. and PhD Degrees in Economics, as well as Post Doctoral Studies in Multidisciplinary Studies in Lomonosow (Russia). She has served as a professor at a number of international universities, foundations and institutes. In addition, she is a Member of Scientific Council, National Ministry of Science, Serbia (2016), head of the Scientific Centre for Economic Researches, Institute of Economic Sciences, Belgrade, Serbia (2008), Member of Management Board of Institute of Institute of Economic Sciences (2008) executive of Research Centre of Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia (2017) and so forth. Professor is a founder and editor in chief of three Peer Journals as follow: The Journal of Women’s Entrepreneurship and Education (JWE), International Review (IR) and Journal of Entrepreneurship and Business Resilience (JEBR).  She has written more than thirty books and more than hundred peers’ journal articles. Her publications are published by top world publishing companies as Rutledge, Francis Taylor, Springer, Palgrave McMillan, Emerald, Sage and IAP Publisher, IGI Global.

  • Samaneh Memar Masjed, South Ural State University

    M.A from Ferdowsi University of Mashhad. She works as a risk assessor at the National Iranian Oil Company. At the time of writing of this article, she prepares for entering to PhD in Media Management.

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Published

2019-06-20

Issue

No. 34 (2019)

Section

Research Articles

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How to Cite

Salamzadeh, A., Radovic Markovic, M., & Memar Masjed, S. (2019). The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities. AD-Minister, 34, 51-68. https://doi.org/10.17230/Ad-minister.34.3