Organizational memory in customers feedback

Main Article Content

Javier Enrique De la Hoz Freyle
Elberto Carrillo Rincón
Luis Carlos Gómez Flórez

Keywords

Knowledge management, quality management, organizational memory, customer feedback

Abstract

Customer feedback represents a significant knowledge base in organizations that can be leveraged to take advantage of continuous improvement through knowledge management (KM) strategies. These strategies can be powered via organizational memories incorporation as knowledge storage and retrieval mechanisms. This approach encouraged a soft system methodology based research that implemented an organizational memory as KM axis in customer feedback, in order to offer benefits to process and services improvement.  This paper shows such research’s results, and also its contribution to the intervened entity continuous improvement.

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