Internacionalización y orientación empresarial. Una perspectiva de redes: cuatro casos de pymes puertorriqueñas

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Karen L Orengo

Keywords

SME, network relationships, entrepreneurial orientation, internationalization, International Business Administration, JEL M16, L25, L26

Resumen

Este artículo examina la dinámica que se desarrolla entre las principales características del constructo Orientación Empresarial (OE) –autonomía, innovación, propensión al riesgo y agresividad competitiva– y las relaciones de redes en el proceso de expansión internacional de un negocio. Este estudio emplea el enfoque cualitativo de estudio de casos como metodología. La principal fuente de recopilación de datos fue la entrevista personal con gerentes, directores, gerentes de mercadeo y de exportaciones. Nuestros hallazgos sugieren que algunos componentes del constructo OE reflejados por todos los casos constituyen herramientas para desarrollar, mantener y alcanzar mercados foráneos. Las relaciones de redes se convierten en un componente vital de las características emprendedoras reflejadas por cada caso.

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